Does the introduction of online outlets negatively impact instant, Powerball, and Mega Millions retail sales?
iLottery’s Effect on Traditional Sales
The data consisted of sales from Michigan State over 417 weeks of data for Instant, Powerball, and Mega Millions from retail store outlets. This data was collected between January 1, 2011 to December 30, 2018 by the Michigan State Lottery, who provided the data to TLF Publications. We controlled for year over year changes in the Michigan population and $ value inflation prior to analyses as they were not of primary interest in the analysis.