La Fleur’s 2021 Internet Report


La Fleur’s 2021 Internet Report ™ is a digital report. It features a global table listing 2020 vs. 2019 Internet Revenues by lotteries in Australia, Asia, Europe, Latin America, and North America in local currency and converted to U.S. currency. It also breaks out the Internet revenues as a percentage of the total revenues by category (combined lotto, numbers, keno, sports betting, draw and eInstant products). There are 50+ lotteries worldwide that provide Internet sales for this report. All new is the North American Lottery research on calendar 2020 total iLottery depositors, average deposit per user, average revenue per user, monthly active users, average wager, iLottery draw-based games as % of total retail, types of payment methods, retail “iLottery” game card option, type of advertising channels and use of affiliate marketing for iLottery operations. There is also U.S. and Canadian lotteries’ unaudited calendar 2020 and 2019 iLottery revenues by game, including breakout for Powerball, Mega Millions, Lucky For Life, Cash4Life, numbers, keno, and in-state lotto.

iLottery's Effect on Traditional Sales

Does the introduction of online outlets negatively impact instant, Powerball, and Mega Millions retail sales? Dr. Claire La Fleur attempts to answer one of the most controversial questions in this study. The data consisted of sales from the Michigan State Lottery over 417 weeks of data for Instant, Powerball, and Mega Millions from retail store outlets. This data was collected between January 1, 2011 to December 30, 2018 by the Michigan State Lottery, who provided the data to TLF Publications. We controlled for year over year changes in the Michigan population and $ value inflation prior to analyses as they were not of primary interest in the analysis.

SKU: internet-report Category:

Other charts Include:

o Global Lotteries’ 2020 Internet Sales & GGR
o Global Lotteries’ 2020 Internet GGR(% of Total Internet Sales)
o Global Lotteries’ 2020 vs. 2019 total Internet Revenues
o Global Lotteries’ 2020 vs. 2019 eInstant Revenues
o Global Lotteries’ 2020 eInstant GGR as % of eInstant Sales
o Global Lotteries’ 2020 Total Internet Revenues as % of Total Lottery Sales



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