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La Fleur’s 2024 World Lottery Almanac ™ is the complete reference source for the $371.7 billion worldwide lottery industry. Section I features a “Fast Facts” compilation of data on North American lotteries, including startup history, guide to product mix, government profits earmarking and video lottery terminal guide. Section II features four-page profiles on 46 U.S., five Canadian and two Australasian lotteries. Each profile traces the lottery’s calendar 2023 versus 2022 sales by game (instant, 3-digit, 4-digit, lotto, cash lotto, keno, VLTs, niche games), its calendar 2023 versus 2022 instant sales by price point ($1, $2, $3, $4, $5, $7, $10, $20, $30, $50+) and its projected fiscal 2024 versus fiscal 2023 ad budgets by media and by game (as well as a percentage of total sales). Each profile tracks the lottery’s five-year annual sales by game from fiscal 2017 through fiscal 2023. Each profile features the number and the percentage of total, instant and online retailers by type of business, plus each retailer’s fiscal 2023 total, instant and online sales. Section III is divided into seven chapters: worldwide lottery sales; fiscal 2023 sales, profit, and expense analysis; the retailer network; ad expenditures; historical analysis; contractor survey; and calendar 2023 U.S. lotteries’ weekly sales by game. The worldwide lottery sales chapter tracks calendar 2023 traditional game sales and VLT net machine income in local currency and converted to U.S. currency for 175+ lotteries worldwide, including rankings by total and per capita sales for instant, lotto, total, keno, toto and draw games. There is a separate section on VLT net machine income rankings. The historical analysis section features the U.S., Canadian, and Australian lotteries’ annual sales by year for the past decade for instant, pulltab, 3-digit numbers, 4-digit numbers, in-state lotto, bloc lotto, Powerball, Mega Millions, Win for Life fast draw, and daily keno and VLTs.
