Robin Osborne, Managing Director and Kristen Knape, Associate Head of Strategy, David&Goliath explored (what may appear to be) mammoth emotional barriers that keep people from playing…
Browsing: ADVERTISING SEGMENT
Tracey Cohen, COO, DC Lottery and Jodie Warren, Director of Campaign Management, MDB Communications co-presented “Better Together: The Ad Agency & Client Relationship Reimagined.” Advertising agencies…
Leo Mamorsky, CMO, Maryland Lottery & Gaming offered a 25-minute retrospective on “Great Lottery Advertising.” “Great lottery advertising takes more than a little luck,” said Mamorsky.…