Robin Osborne, Managing Director and Kristen Knape, Associate Head of Strategy, David&Goliath explored (what may appear to be) mammoth emotional barriers that keep people from playing the lottery—disappointment, unluckiness and guilt. They looked at psychology, behavioral economics and case studies in an effort to hopefully ease our minds—or at least give us some food for [...]

Tracey Cohen, COO, DC Lottery and Jodie Warren, Director of Campaign Management, MDB Communications co-presented “Better Together: The Ad Agency & Client Relationship Reimagined.” Advertising agencies have long been a source of creative solutions for lotteries to promote the latest games and promotions for their clients. Today, the opportunities to form true partnerships are not [...]

Leo Mamorsky, CMO, Maryland Lottery & Gaming offered a 25-minute retrospective on “Great Lottery Advertising.” “Great lottery advertising takes more than a little luck,” said Mamorsky. “While there’s no guarantee that a campaign will be successful, the odds are in your favor if you use a winning combination: a good creative brief, an excellent product [...]