PANELISTS – Jenna Mastalir, Associate Connections Director, Cole & Weber – Yumi Prentice, President, David&Goliath – Andrea Bohorova, Senior Brand Strategist, Third Ear – Moderator: Terri…
Browsing: ADVERTISING SEGMENT
Carlos Rodriguez, Director, Lottery Games, Connecticut Lottery Corp. (CLC), presented “Shifting Strategy: Synergy Between Product & Advertising.” Fiscal 2020 brought change to CLC’s instant strategy. “We…
Christian Hawley, Colorado Lottery’s Advertising & Marketing Director, and Shea Tullos, Cactus’ Creative Director, co-presented the lottery’s Prizes Remaining scratcher advertising campaigns. In an effort to…
Jenna Mastalir, Associate Connections Director, Cole & Weber, discussed leveraging modern marketing principles to create effective campaigns.“Inspiring future growth requires that you are 100% clear on…
Andrea Bohorova, Senior Brand Strategist, Third Ear focused on “Storytelling In The Time Of Big Data.” Data-driven approaches are pivotal to uncovering actionable insights on which…
Yumi Prentice, President, David&Goliath presented “The Real Question In Storytelling: How True Is The Story? “As marketers, we’re blessed to live in the time that we…
Kim Welsch, Marketing Specialist, Wisconsin Lottery, described how a new beneficiary TV ad campaign is helping to educate residents on “ALL the benefits of the lottery,…
Chris Rogers, Deputy Director, Marketing & Products, Arizona Lottery focused on its Arizona Storytellers program which it contracts with the USA Today-owned “Arizona Storytellers Project.” “Using…
Amber Seale, Chief of Brand Management, Florida Lottery presented “Driving Brand Engagement & Affinity.” Seale discussed “how we leverage three core pillars: Play (the fun of…