3 12, 2019

In-Lane Panel

2019-12-06T10:05:28-05:00

PANELISTS - Gregg Edgar, Executive Director, Arizona Lottery - Mike Purcell, Senior Vice President, Sales & Marketing, Kentucky Lottery Corp. - Ryan Mindell, Lottery Operations Director, Texas Lottery - Moderator: Terri Markle, Publisher, La Fleur’s Magazine

In-Lane Panel2019-12-06T10:05:28-05:00
3 12, 2019

How Constraints Fuel Innovation: Ryan Mindell & Andrew Leeper (Texas Lottery)

2020-02-18T11:58:19-05:00

[pdf-embedder url="https://lafleurs.com/wp-content/uploads/2019/12/How-Constraints-Fuel-Innovation-Ryan-Mindell-Andrew-Leeper-Texas-Lottery.pdf" title="How Constraints Fuel Innovation Ryan Mindell & Andrew Leeper Texas Lottery"] Ryan Mindell, Lottery Operations Director, Texas Lottery and Andrew Leeper, Brand Strategy Coordinator, Texas Lottery examined “How Constraints Fuel Innovation.” From budget cuts to legislative mandates, constraints surround lotteries every day. “In Texas, we’ve got our own long list of constraints. We [...]

How Constraints Fuel Innovation: Ryan Mindell & Andrew Leeper (Texas Lottery)2020-02-18T11:58:19-05:00
3 12, 2019

Sports Betting Panel

2020-02-18T12:17:26-05:00

The Sports Betting Panel focused on what issues have accompanied the introduction of sports betting and how each lottery dealt with them. “We are both operator and regulator,” said Bennett. “We have worked with Spectrum Gaming and GLI to set up a framework. UNLV has created classrooms for our staff. The big takeaway for us [...]

Sports Betting Panel2020-02-18T12:17:26-05:00
3 12, 2019

Lottery Marketing Director Panel

2020-02-18T12:10:27-05:00

Day 2 of the program launched with the Lottery Marketing Director panel. Panelists were quizzed on fiscal sales performance as well as new initiatives. ARIZONA: “We are looking at everything,” said Chris Rogers, Deputy Director, Marketing & Products, Arizona Lottery. “We have retail expansion with Walmart and CVS, for example. On the product side, we [...]

Lottery Marketing Director Panel2020-02-18T12:10:27-05:00
3 12, 2019

Ad Agency Executive Panel

2020-02-18T14:15:40-05:00

PANELISTS - Jenna Mastalir, Associate Connections Director, Cole & Weber - Yumi Prentice, President, David&Goliath - Andrea Bohorova, Senior Brand Strategist, Third Ear - Moderator: Terri Markle, Publisher, La Fleur’s Magazine The Ad Agency Executive Panel addressed why lotteries need storytelling in their advertising campaigns. “We all have stories to tell and stories we need [...]

Ad Agency Executive Panel2020-02-18T14:15:40-05:00
3 12, 2019

Retail Trends Lottery Director Panel

2020-02-18T12:02:13-05:00

PANELISTS - Bishop Woosley, Director, Arkansas Lottery - Drew Svitko, Executive Director, Pennsylvania Lottery - Gary Grief, Executive Director, Texas Lottery - Tom Delacenserie, President & CEO, Kentucky Lottery Corp. - Moderator: Byron La Fleur, Associate Publisher, La Fleur’s Magazine In the Retail Trends Panel, the focus turned to what problems lotteries and their vendors [...]

Retail Trends Lottery Director Panel2020-02-18T12:02:13-05:00
3 12, 2019

Draw Game Panel

2020-02-18T12:22:23-05:00

PANELISTS - Scott Kenyon, Draw Games Product Manager, Massachusetts Lottery - Stephanie Weyant, Deputy Executive Director, Marketing & Products, Pennsylvania Lottery - Julie Terrell, Draw Games Coordinator, Texas Lottery - Moderator: Byron La Fleur, Associate Publisher, La Fleur’s Magazine The Draw Game Panel focused on what areas of innovation need to be explored in draw [...]

Draw Game Panel2020-02-18T12:22:23-05:00
3 12, 2019

MUSL Panel

2019-12-06T09:49:16-05:00

PANELISTS - Bret Toyne, Executive Director, MUSL - Drew Svitko, Executive Director, Pennsylvania Lottery - Gary Grief, Executive Director, Texas Lottery - Robert Tirloni, Products Manager, Texas Lottery - Moderator: Terri Markle, Publisher, La Fleur’s Magazine

MUSL Panel2019-12-06T09:49:16-05:00
3 12, 2019

FY20 Lottery Director Panel

2020-02-18T12:06:51-05:00

Two back-to-back panels focused on the U.S. lottery industry’s YOY declining sales in fiscal 2020 as a result of the $1.5 billion Powerball jackpot and $700 million Mega Millions rollup in 2018. In the FY20 Lottery Director Panel, participants were asked how they are attempting to close the sales gap. “We are looking at the [...]

FY20 Lottery Director Panel2020-02-18T12:06:51-05:00
3 12, 2019

Texas-Themed Games: Dale Bowersock (Texas Lottery)

2020-02-18T11:58:55-05:00

[pdf-embedder url="https://lafleurs.com/wp-content/uploads/2019/12/Texas-Themed-Games_Dale-Bowersock_Texas-Lottery.pdf" title="Texas-Themed Games_Dale Bowersock_Texas Lottery"] Dale Bowersock, Scratch Ticket Strategy Coordinator, Texas Lottery, presented “Texas Themed Games: The Creation of Unique Promotions.” The Texas Lottery was tasked by one of the Commissioners to create games which highlight Texas tourism and Texas businesses. In response to this request two games were created—Texas Road Trip and [...]

Texas-Themed Games: Dale Bowersock (Texas Lottery)2020-02-18T11:58:55-05:00
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