How Constraints Fuel Innovation Ryan Mindell & Andrew Leeper Texas Lottery

Ryan Mindell, Lottery Operations Director, Texas Lottery and Andrew Leeper, Brand Strategy Coordinator, Texas Lottery examined “How Constraints Fuel Innovation.” From budget cuts to legislative mandates, constraints surround lotteries every day. “In Texas, we’ve got our own long list of constraints. We can’t sell digitally. We can’t show change of lifestyle in our marketing. We can’t use targeted demographic data. And the ad budget was even cut in half! But one thing that we’ve learned at the Texas Lottery is that when you embrace constraints you can actually leverage them to drive innovation.”