Texas-Themed Games_Dale Bowersock_Texas Lottery

Dale Bowersock, Scratch Ticket Strategy Coordinator, Texas Lottery, presented “Texas Themed Games: The Creation of Unique Promotions.” The Texas Lottery was tasked by one of the Commissioners to create games which highlight Texas tourism and Texas businesses. In response to this request two games were created—Texas Road Trip and Boot Scootin’ Bucks. He also reviewed the challenges which had to be overcome to get these games to market.