Jenna Mastalir, Associate Connections Director, Cole & Weber, discussed leveraging modern marketing principles to create effective campaigns.“Inspiring future growth requires that you are 100% clear on which problem is the most beautiful problem to solve,” she said.
Washington Lottery’s “Department of Imagination” compels players to stretch their “If I won …” boundaries and think bigger. Cole & Weber leveraged content to bring the most audacious “what would you do if you won” stories to life.

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