Christian Hawley, Colorado Lottery’s Advertising & Marketing Director, and Shea Tullos, Cactus’ Creative Director, co-presented the lottery’s Prizes Remaining scratcher advertising campaigns.
In an effort to help the Colorado Lottery boost Scratch sales in prior years, the Lottery’s product team in conjunction with Cactus Communications developed several marketing campaigns focusing on the top prizes remaining for various $10 and $20 games. Marketing support usually included 15-second TV ads, internet advertising, social media advertising and POS.
Top-prize remaining advertising has been one of the most successful types of Scratch advertising over the past several years. First launched in 2008, it is running annually. The 2019 campaign featured the mythical creatures—Flamingoat and Hippopatamoose.Prizes Remaining Advertising_Christian Hawley_Shea Tullos_Colorado Lottery_Cactus