Kara Sparks, Director, Products, Pennsylvania Lottery offered a scratcher case study on how the lottery’s instant sales are up $139 million YTD in fiscal 2019 thanks…
Browsing: TRADITIONAL SEGMENT
Kentucky’s Delacenserie looked at “Scratch-Off Best Practice.” The Kentucky Lottery Corp. (KLC) has an ambitious goal of generating $1 billion annually in Scratch Off Sales within…