Kara Sparks, Director, Products, Pennsylvania Lottery offered a scratcher case study on how the lottery’s instant sales are up $139 million YTD in fiscal 2019 thanks to the $10 ticket and the power of prize distribution. Download Presentation Pennsylvania Lottery Scratcher Case Study - Kara Sparks, Pennsylvania Lottery Kara Sparks, Director, Products, Pennsylvania Lottery

Kentucky’s Delacenserie looked at “Scratch-Off Best Practice.” The Kentucky Lottery Corp. (KLC) has an ambitious goal of generating $1 billion annually in Scratch Off Sales within five years. Sales last fiscal year were $613 million. In order to reach this goal, a number of changes were required in the way KLC did business. “A heavy [...]