PANELISTS – Scott Kenyon, Draw Games Product Manager, Massachusetts Lottery – Stephanie Weyant, Deputy Executive Director, Marketing & Products, Pennsylvania Lottery – Julie Terrell, Draw Games…
Browsing: TRADITIONAL SEGMENT
[pdf-embedder url=”https://lafleurs.com/wp-content/uploads/2019/12/Texas-Themed-Games_Dale-Bowersock_Texas-Lottery.pdf” title=”Texas-Themed Games_Dale Bowersock_Texas Lottery”] Dale Bowersock, Scratch Ticket Strategy Coordinator, Texas Lottery, presented “Texas Themed Games: The Creation of Unique Promotions.” The Texas Lottery…
[pdf-embedder url=”https://lafleurs.com/wp-content/uploads/2019/12/Beyond-Traditional-Scratchers_Brad-Thompson-_Jennifer-Wankling_Pollard-Banknote-1.pdf” title=”Beyond Traditional Scratchers_Brad Thompson _Jennifer Wankling_Pollard Banknote”]
Carlos Rodriguez, Director, Lottery Games, Connecticut Lottery Corp. (CLC), presented “Shifting Strategy: Synergy Between Product & Advertising.” Fiscal 2020 brought change to CLC’s instant strategy. “We…
Mike Purcell, Senior Vice President, Sales & Marketing, Kentucky Lottery Corp. (KLC), focused on why “Families Matter.” He discussed how scratch sales can be maximized through…
Tamara Dawson, Advertising Director, Lottery Games, Western Canada Lottery Corp. (WCLC), discussed the Big $pin, which is a $5 instant ticket which includes a spin prize.…
Scott Kenyon, Draw Games Product Manager, Massachusetts Lottery discussed the lottery’s draw games strategy. “As a lottery with a heavy focus on Instant Tickets and Keno,…
Stephanie Weyant, Deputy Executive Director, Marketing & Products, Pennsylvania Lottery showed how lotteries can increase draw game sales, in some cases by as much as 80%,…
Julie Terrell, Draw Games Coordinator, Texas Lottery focused on the April 2019 launch of the add-on Fireball game. To ignite the fire, the lottery focused on…