Scott Kenyon, Draw Games Product Manager, Massachusetts Lottery discussed the lottery’s draw games strategy.
“As a lottery with a heavy focus on Instant Tickets and Keno, the Massachusetts Lottery developed a FY20 Draw Game strategy that focuses on challenging long-standing assumptions about our players and market,” said Kenyon.
For example, in-state game drawings will be overhauled to provide a more modern look and feel. The lottery will pilot 80 interactive self-service terminals in fraternal organizations with three new games (The Lucky One, Quick Spot and Stars Multiplier). Finally, the lottery will also conduct extensive research on new draw game promotions and products, such as add-ons for in-state games, revised matrix for Megabucks Doubler, additional drawings and new products like Fast Play.[pdf-embedder url=”https://lafleurs.com/wp-content/uploads/2019/12/FY20-Draw-Game-Strategy_Scott-Kenyon_Massachusetts-Lottery.pdf” title=”FY20 Draw Game Strategy_Scott Kenyon_Massachusetts Lottery”]