Tamara Dawson, Advertising Director, Lottery Games, Western Canada Lottery Corp. (WCLC), discussed the Big $pin, which is a $5 instant ticket which includes a spin prize.
Launched in March 2018, the game was patterned after Ontario Lottery & Gaming’s pioneering game. The value of the spin prize is revealed when players validate their ticket at retail and a prize wheel plays out on the monitor. Spin prizes range from $10 to Big $pin. The top prize winners get to spin a Big $pin Wheel to find out how big their prize really is. Big Spin prizes start at $100,000 up to $500,000. This game has been an exciting and successful product for the WCLC, smashing sales records for the $5 category. Next up, WCLC will launch The Bigger $pin and The Biggest $pin.
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