Jaime Clausen, Media Director, LatinWorks
Consumer media habits have dramatically shifted over the past several years, providing many opportunities as well as challenges for marketers. Mobile adoption and multi-screen dependence have reshaped the media landscape, with consumption shifting away from more traditional channels. As a result, advertisers have quickly pivoted marketing budgets towards more effective media mixes in order to stay relevant with consumers. To better understand this evolution, we will explore trends shaping the industry, future predications and best practices from the Texas Lottery and other top advertisers.