John Gorman, Marketing Director, DC Lottery
The DC Lottery looks to its own backyard for inspiration when developing new scratch tickets. Concepts like The Racing Presidents, You Decide 2016 and Chuck Brown are all examples of recent “homegrown scratcher” products that celebrate local DC heroes and iconography. We will explore the development and marketing strategies behind some of our most successful DC-centric games and also provide a sneak peak at what the DC Lottery has planned for the future.