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    You are at:Home»Video»Conference»Cocreation Study: Millennials
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    Cocreation Study: Millennials

    December 29, 20161 Min Read
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    Kristen Knape, Strategic Planning Director, David&Goliath; Chris Kwak, Strategist, David&Goliath

    Intrigued by the core values of millennials, the California Lottery used a unique cocreation research methodology to innovate new lottery ideas. The California Lottery, David&Goliath and millennial respondents got in a room together, rolled up their sleeves and talked frankly about how these key values translate to potential product and promotions.

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