Kristen Knape, Strategic Planning Director, David&Goliath; Chris Kwak, Strategist, David&Goliath

Intrigued by the core values of millennials, the California Lottery used a unique cocreation research methodology to innovate new lottery ideas. The California Lottery, David&Goliath and millennial respondents got in a room together, rolled up their sleeves and talked frankly about how these key values translate to potential product and promotions.