Laura Solano, Director, Colorado Lottery

When the Colorado Lottery comes out with a new game, it’s a pretty big deal. So for the introduction of Lucky for Life, the Colorado Lottery’s first new game in years, we went all out. A grand prize of $1,000 a day for life, combined with TV, radio, point of sale and digital pushes, were enough to get everyone talking. We’ll be sharing the strategy behind the campaign, the creative elements and the details of our successful, free digital game, Infinite Luck.