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    You are at:Home»Video»Conference»Dallas Cowboys Partnership
    Conference

    Dallas Cowboys Partnership

    December 29, 20161 Min Read
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    Chad Estis, Executive Vice President – Business Operations
    Dallas Cowboys

    The Texas Lottery and the Dallas Cowboys developed a Texas-sized partnership in the Lone Star State. Sports marketing sponsorships have become an increasingly important tool for brand engagement. This presentation will show how the U.S. lottery industry can take sports sponsorships to the next level.

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