Dale Bowersock, Instant Product Coordinator, Texas Lottery
The Texas Lottery is currently limited to offering only draw games and scratch ticket games in its portfolio. This restriction limits the growth potential of the Texas Lottery and causes us to seek out new and innovative games to offer in these basic categories. This presentation will provide information on new scratch ticket games recently introduced by the Texas Lottery and their sales success. Included will be information on marketing efforts to support the games and sales index information which may surprise you.