Andrew Leeper, Brand Strategy Coordinator, Texas Lottery
Music is the number one medium in people’s lives over TV, sports and movies. Yet it is a key passion point that is often underutilized or treated as an afterthought by marketers. As the lottery industry looks for ways to connect to new players, marketing ties with live music provide great opportunities for increased brand relevance. See how the Texas Lottery leverages music from a marketing perspective and explore some of the best in class music marketing programs from some of the top global brands.
