Bernie Malinoff, President of element54, presented “Facial Biometrics in Advertising Research.”
element54 conducts creative/advertising evaluations using facial biometrics/coding. “This is a webcam-based technology that provides insight into human emotions. Using real-time measurement of facial response, it is accurate to within 1% of expert human coding,” said Malinoff.
The presentation included the emotions performance summary for three different lottery ads for UK Lotto, OLG’s Cash for Life and D.C. Lottery’s Neighborhoods ad campaigns.
