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    You are at:Home»Video»Conference»Conclave»Austin 2017»Facial Biometric Advertising Insights: Consumer Insights Without Asking a Single Question: Bernie Malinoff
    Austin 2017

    Facial Biometric Advertising Insights: Consumer Insights Without Asking a Single Question: Bernie Malinoff

    December 1, 20171 Min Read
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    Bernie Malinoff, President of element54, presented “Facial Biometrics in Advertising Research.”
    element54 conducts creative/advertising evaluations using facial biometrics/coding. “This is a webcam-based technology that provides insight into human emotions. Using real-time measurement of facial response, it is accurate to within 1% of expert human coding,” said Malinoff.
    The presentation included the emotions performance summary for three different lottery ads for UK Lotto, OLG’s Cash for Life and D.C. Lottery’s Neighborhoods ad campaigns.

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