La Fleur's Lottery World
    Twitter LinkedIn RSS
    Tuesday, May 24
    LOG IN: Purchases & Subscriptions
    La Fleur's Lottery World
    0 Shopping Cart
    • Home
    • Conferences
    • Magazine
    • Store
    • My Purchases
    • White Pages
    • Cart
    La Fleur's Lottery World
    0 Shopping Cart
    You are at:Home»Video»Conference»Conclave»Austin 2017»InspiredOH: Tom Ackerman & Eric Holman
    Austin 2017

    InspiredOH: Tom Ackerman & Eric Holman

    December 1, 20171 Min Read
    Facebook Twitter LinkedIn Email

    Tom Ackerman, Assistant Director, Office of MarComm at the Ohio Lottery, and Eric Holman, Creative Director at Marcus Advertising, discussed the launch of the InspiredOH campaign.
    “The two-year project began with a question. How do we start a conversation with audiences that share our values and make it personal so everyone in Ohio can feel a relationship with our brand and feel like they’re winning? The answer was InspiredOH—a movement that allows Ohioans to tell their stories, earn some recognition and learn a little bit more about who we are along the way,” said Ackerman.
    InspiredOH has culminated in a multitude of videos that highlight Ohio success stories. Holman said it allows the lottery to attach its brand to their achievements in hopes of inspiring audiences to overcome barriers or pursue their passions.

    Share. Facebook Twitter LinkedIn Email
    Previous ArticlePanel: Mega Millions
    Next Article Panel: Cashless Payment Initiative

    Related Posts

    International Powerball?

    December 1, 2017

    Mega Millions Update: Debbie Alford

    December 1, 2017

    The Big Spin: Adam Caughill

    December 1, 2017

    Comments are closed.


    Subscribe

    La Fleur's will respectfully update you twice a month on lottery industry news, data reports, and conferences.

    La Fleur’s Magazine Organizes Spring Conference in Richmond, Virginia (May 23-25)

    Marcus Thomas Introduces Adaptep™ Intelligent Ecosystem for Lotteries

    Quote of Week: Isabelle Jean, Loto-Quebec

    About
    About

    Your source for lottery industry news, data, and conferences.

    We're social, connect with us:

    Twitter RSS LinkedIn
    Contact Information

    343 Community Center Ave

    Gaithersburg, MD 20878

    301-610-6070

    byron@lafleurs.com

    Popular Posts

    La Fleur’s Magazine Organizes Spring Conference in Richmond, Virginia (May 23-25)

    May 23, 2022

    Marcus Thomas Introduces Adaptep™ Intelligent Ecosystem for Lotteries

    May 23, 2022

    Quote of Week: Isabelle Jean, Loto-Quebec

    May 20, 2022
    Copyright © 2022 TLF Publications.
    • About Us
    • Returns Policy
    • Privacy Policy
    • Terms and Conditions

    Type above and press Enter to search. Press Esc to cancel.