La Fleur's Lottery World
    Twitter LinkedIn RSS
    Tuesday, February 7
    LOG IN: Purchases & Subscriptions
    La Fleur's Lottery World
    0 Shopping Cart
    • Home
    • Conferences
    • Magazine
    • Store
    • My Purchases
    • White Pages
    • Cart
    La Fleur's Lottery World
    0 Shopping Cart
    You are at:Home»Video»Conference»Conclave»Austin 2017»Instant Product & Advertising Strategy: Ammie Smith
    Austin 2017

    Instant Product & Advertising Strategy: Ammie Smith

    December 1, 20171 Min Read
    Facebook Twitter LinkedIn Email

    Ammie Smith, Senior Marketing & Product Development Manager at South Carolina Education Lottery (SCEL), examined the lottery’s instant product and advertising strategy. This presentation provided an overview of SCEL’s fiscal year product plan strategy and how it works with the lottery’s overall Marketing Plan.
    “We launch a lot of games with a lot of quantity to keep the freshness,” said Smith. “We’ve been very successful. Some months we’ve had two launches. We spent a lot of time on the $10 price point and $20 price point.”
    Smith said the lottery monitors six independent elements of instant games: prize fund, prize strategy, game appearance, product positioning, number of games in marketplace and odds.
    In December, SCEL will introduce its $10 Royal Jewel Jackpot ticket. It will advertise information about Mega Millions on the back of the ticket.

    Share. Facebook Twitter LinkedIn Email
    Previous ArticleNorth Carolina’s Success in Different Sales Venues: Alice Garland
    Next Article Creative Use of Free Tickets to Offset the Payout Expense: Mike Elwood

    Related Posts

    International Powerball?

    December 1, 2017

    Mega Millions Update: Debbie Alford

    December 1, 2017

    The Big Spin: Adam Caughill

    December 1, 2017

    Comments are closed.

    Subscribe

    La Fleur's will respectfully update you twice a month on lottery industry news, data reports, and conferences.

    NeoGames eInstant The Lamp Breaks Virginia Lottery All-time Record

    Mifal Hapais RFP

    IGT Demonstrates Industry Leadership in Global Sustainability at ICE London Consumer Protection Zone

    About
    About

    Your source for lottery industry news, data, and conferences.

    We're social, connect with us:

    Twitter RSS LinkedIn
    Contact Information

    5157 Ijamsville Road

    Ijamsville, MD 21754

    301-610-6070

    byron@lafleurs.com

    Popular Posts

    NeoGames eInstant The Lamp Breaks Virginia Lottery All-time Record

    February 6, 2023

    Mifal Hapais RFP

    February 6, 2023

    IGT Demonstrates Industry Leadership in Global Sustainability at ICE London Consumer Protection Zone

    January 31, 2023
    Copyright © 2023 TLF Publications.
    • About Us
    • Returns Policy
    • Privacy Policy
    • Terms and Conditions

    Type above and press Enter to search. Press Esc to cancel.