Marketing Manager at Colorado Lottery, and Andrew Baker, Director, Creative Technology at Cactus Marketing, described “Play On, Colorado.”
Research has shown that Millennials value experiences over things, so together with its agency (Cactus) the Colorado Lottery launched an integrated marketing campaign that offers people an opportunity to experience, in immersive virtual reality, the wonders of the Colorado outdoors.
“The key message is the Colorado Lottery makes living the Colorado lifestyle possible,” said Hawley.
“Sometimes, seeing is believing. So to get people excited about all the places the Colorado Lottery funds, we wanted to take them in a 360-virtual reality experience,” said Baker.