“Powerball iHeartRadio Music Festival” Promotion: May Scheve Reardon

Missouri Lottery Executive Director May Scheve Reardon presented “Powerball iHeartRadio Music Festival Promotion.”
“What kind of promotional prizes ignite lottery players? How about tickets to an enormous, star-studded three-day music festival that sells out within minutes? A music festival in a city that never sleeps—Las Vegas—featuring talent like P!nk, Coldplay, Miley Cyrus, Kesha and Harry Stiles? The Missouri Lottery teamed up with iHeart Radio to offer players a chance to win this once-in-a-lifetime experience. And the numbers spoke: The lottery received approximately $100,000 entries for five drawings between Aug. 6 and Oct. 10,” stated Reardon.