Missouri Lottery Executive Director May Scheve Reardon presented “Powerball iHeartRadio Music Festival Promotion.”
“What kind of promotional prizes ignite lottery players? How about tickets to an enormous, star-studded three-day music festival that sells out within minutes? A music festival in a city that never sleeps—Las Vegas—featuring talent like P!nk, Coldplay, Miley Cyrus, Kesha and Harry Stiles? The Missouri Lottery teamed up with iHeart Radio to offer players a chance to win this once-in-a-lifetime experience. And the numbers spoke: The lottery received approximately $100,000 entries for five drawings between Aug. 6 and Oct. 10,” stated Reardon.
