Shelby Alessi, Senior Marketing Manager, Arizona Lottery
The Arizona Lottery is encouraging players to get outside and explore the state with an interactive ticket and promotion called “Arizona Adventure.” Launched in partnership with Arizona State Parks & Trails, the promotion features an unconventional approach to both ticket design and user experience, proving to be a risk worth taking as the promotion outpaces instant sales and continues to engage players at a high rate. Learn how the Arizona Lottery set up the game for success, the support the agency is providing to keep awareness high, and the surprising sales success of this aesthetically striking game.
Austin Conference 2022