Kristin Pugliese, Senior Retail Marketing Manager, Camelot Illinois
The Illinois Lottery has successfully launched Fast Play into an offering that is delivering significant revenue. The go-to-market strategy included bringing the omnichannel product and experience to life in retail. The integrated marketing plan focused on B2B and B2C communication to drive portfolio awareness and game education. Additionally, the strategy behind digital engagement and the results of the QR code that was developed to make it easy for the shopper to download the app to reveal, blurring the channel lines and enhancing the player experience through the app. Lastly, future plans to grow and leverage tools such as retail promotions.