Brittany D’Haenens, Director, Marketing, IGT Indiana on behalf of Hoosier Lottery
The lottery experience is rooted in play. But how do we champion it beyond the transaction of our products to create meaningful moments of connection with our players? In this presentation we will showcase how the Hoosier Lottery has developed exclusive promotional experiences, engaging content and relevant media, data and planning decisions to enhance the power of play. Through connected brand experiences, we can help demonstrate to players that play can do more than they ever imagined.
Austin Conference 2022