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    You are at:Home»Video»Conference»Conclave»Austin 2022»(Austin 22) Living the Dream: Pulling Out All The Stops For My Lottery Dream Home
    Austin 2022

    (Austin 22) Living the Dream: Pulling Out All The Stops For My Lottery Dream Home

    January 5, 20231 Min Read
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    Carolyn Cabell, Chief Operating Officer, New Mexico Lottery Authority

    The New Mexico Lottery launched the first instant game based on the popular My Lottery Dream Home television show on HGTV. With big dreams but a limited budget, the Lottery leveraged vendor partnerships to develop a comprehensive program full of firsts for New Mexico. TV and point-of-sale materials featuring the show’s energetic host, special printing features, new live-stream events, retailer incentives, and a record second-chance prize opportunity were all part of the gameplan.

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