Carolyn Cabell, Chief Operating Officer, New Mexico Lottery Authority
The New Mexico Lottery launched the first instant game based on the popular My Lottery Dream Home television show on HGTV. With big dreams but a limited budget, the Lottery leveraged vendor partnerships to develop a comprehensive program full of firsts for New Mexico. TV and point-of-sale materials featuring the show’s energetic host, special printing features, new live-stream events, retailer incentives, and a record second-chance prize opportunity were all part of the gameplan.
Austin Conference 2022