Jay Finks, Executive Director, Oklahoma Lottery
Why would a Lottery completely eliminate paper playslips? Why would they risk player backlash over a staple of Lottery play? The answer is more complex and much more strategic than you think. As the digital age continues to expand, Lottery modernization becomes not only a priority but a necessity. Let’s discuss how a simple change can help move the business forward in order to embrace this digital age.
Austin Conference 2022