Sherie Moody-St. Clair, Deputy Director, Marketing, Idaho Lottery
From the launch of the Idaho Lottery VIP Club in 1999 to present day, our VIP Club continues to be the most valued asset when it comes to engaging with our consumers. We’ve looked at best-in-class loyalty platforms to continue to evolve our loyalty program and we are excited to share our new features, website and a new mobile app that integrates our customer intelligence to improve our customer experience.
Austin Conference 2022