DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/12/Carolyn-Cabell_New-Mexico-Lottery.pdf
The New Mexico Lottery launched a family of instant games called ORO, after the Spanish word for gold. The four games featured dazzling print features, several player and retailer promotions, and a chance to win a huge second-chance prize—all while staying within the Lottery’s budget constraints. Though the theme may sound suited to the Southwest, the Lottery employed several tips and tricks that any lottery can consider when developing an innovative (yet budget-friendly) instant game promotion.
