DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/12/Corey-Klingel_Virginia-Lottery.pdf
Virginia Lottery sold its first Fast Play Bingo game in 2007. Since then, there have been new game categories introduced, expansion to higher price points, the addition of a Rolling Jackpot family, and a rebranding to call the category Print ‘n Play. Facing brand fatigue and awareness challenges, the Virginia Lottery began launching monthly Print ‘n Play games in FY23 in tandem with the New Games Every Tuesday campaign. Introducing at least one new game a month has given opportunities for new playstyles and omnichannel launches. This effort along with new retail solutions has reinvigorated category sales and improved advertising support. This presentation will showcase the journey of Fast Play games in Virginia and how a new overarching gameplay strategy has shown to be successful in putting Print ‘n Play back in the Fast Play Lane.
