DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/12/Nancy-Rollins_Missouri-Lottery-2-UNSURE-ABOUT.pdf
Throughout its history, the Missouri Lottery has had challenges with its advertising budget. We do not have our own checkbook, so the state legislature determines our annual budget for everything, including advertising. Our state is exceptionally conservative, and many members of the House and Senate don’t believe in it, so our budget has swung wildly over the years. In addition, since 2021, we have had a winner anonymity law that prohibits releasing the names of any winner, no matter how big the win—another challenge to contend with. We do know advertising and winner awareness are not the only tools in the toolbox, so I will review what the Missouri Lottery (and jackpots!) have done to still make us a successful lottery.
