DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/12/BYRON-Lyndsay-Torres-ScientificGames.pdf
Presenters:
- Merv Huber, Vice President, Digital Growth, Scientific Games
- Lyndsay Torres, Player Acquisition Manager, Scientific Games
- Ashley McNatt, Marketing & Advertising Director, Arkansas Scholarship Lottery
- Zoe Uhl, Media & Advertising Manager, Kentucky Lottery Corp.
- Kelly Cortez, Director of Marketing, Pennsylvania Lottery
Discover how CRM segmentation can transform your paid social strategy. Join us to learn how lotteries were able to optimize their paid social campaigns on Meta using custom audiences.