Connecting Our Fun of Play With Our Purpose of Good
Everett Williams, Director of Advertising & Marketing, Florida Lottery
Everett Williams, Director of Advertising & Marketing at Florida Lottery, presented on the development and launch of the Lottery’s new branding campaign, “It’s Good Fun.” Over two years, they conducted extensive research to refresh their brand strategy. The overarching goal was to connect the excitement of playing games with the Lottery’s purpose of contributing to educational funding.