Frogger & Retailer Promotions: Leveraging the Sales Team to Optimize Marketing Efforts
Ashley Carel, Chief Marketing Officer, Missouri Lottery
Ashley Carel discusses the Missouri Lottery’s innovative strategy for launching the Frogger Scratchers game. By involving the sales team in merchandise selection and requiring five on-site promotions per representative, the Lottery fostered enthusiasm that spread to retailers and players alike. This collaborative effort boosted energy around the game, achieving a 13-week index of 1.22 and cementing Frogger as the top-performing $5 ticket in the past two years.