Innovative Scratch Advertising Campaign
Shyla Howell, Marketing Manager, Minnesota Lottery
Shyla Howell, Marketing Manager at the Minnesota Lottery, showcased the Lottery’s successful $5 JAWS-themed scratch ticket launched in June. To drive awareness, the Lottery had a large advertising campaign, which included a 3D shark billboard and a mechanical shark fin operated by a drone at local lakes to generate buzz. The campaign also leveraged social media through influencer partnerships, interactive posts during Shark Week, and movie screenings.