Scratch-Off Ticket Enhancements
Stephanie Weyant, Deputy Executive Director for Marketing & Products, Pennsylvania Lottery
Stephanie Weyant, Deputy Executive Director for Marketing & Products at the Pennsylvania Lottery, outlined strategies implemented to counteract declining scratch-off ticket sales. The Lottery introduced three key enhancements: increasing the physical size of tickets across various price points to offer more play value; adopting high-definition (HD) printing and modern play symbols for more engaging tickets; and shifting from monthly game launches to a six-week cycle to reduce saturation.