Texas Lottery Evolution: Pioneering In-Lane Opportunities
Delayna Bradshaw, Retail Projects Coordinator, Texas Lottery
Delayna Bradshaw, Retail Projects Coordinator at the Texas Lottery, detailed the evolution of in-lane lottery initiatives in Texas. She outlined various technologies and programs designed to sell and redeem games directly through retailers’ point-of-sale (POS) systems. She concluded by mentioning upcoming projects like the implementation of Code 128 barcodes and IGT LotteryLink, aiming to streamline sales and make them more appealing to retailers and players.