Texas Lottery Scratch Ticket Game Planning
Dale Bowersock, Scratch Ticket Strategy Coordinator, Texas Lottery
Dale Bowersock, Scratch Ticket Strategy Coordinator at the Texas Lottery, analyzed their game-planning process for scratch tickets in Texas. He explained that they receive a game plan shell from their operator, IGT Texas, which includes launch dates, price points, print quantities, and game themes. The Lottery then works with three print vendors to select ticket designs. The finalized plan is adjusted based on market needs and budget before receiving final approval, after which they begin preparations for the next year’s plan.