Transforming Marketing with Artificial Intelligence
Abby Morgan, Director of Marketing & Product Development, Oklahoma Lottery
Abby Morgan, Director of Marketing and Product Development at the Oklahoma Lottery, presented on how her team is revolutionizing their marketing strategies through artificial intelligence (AI). She shared practical examples, including crafting social media content, using image generators for creating engaging visuals, adding voice-overs and music to enrich multimedia content, and employing AI for data analysis and product development.