Winning Strategies for Omni-Channel Lottery Success: From Robust Marketing to Bourbon-Themed Innovations
Monica Bischoff, Terminal Generated Games Product Manager, Kentucky Lottery Corp.
Monica Bischoff, Terminal Generated Games Product Manager at the Kentucky Lottery, outlined the Lottery’s omnichannel strategies. She highlighted Precious Sevens and Ghostbusters, which integrated retail and digital channels to maximize reach and convenience for players. She emphasized the importance of localized content, announcing an upcoming partnership with the Kentucky Distillers Association to launch Kentucky Bourbon Trail-branded games in 2025. She outlined future objectives such as modernizing the retail experience with new technology, customizing rewards through a loyalty program, and leveraging AI to enhance player experience and operations.