Atlas Experiences Gold Sponsor Presentation—Benchmarking the Power of 2nd Chances: Growing Your Player Base
– Derek Gwaltney, Founder & CEO, Atlas Experiences
– Jason Allsopp, Senior Vice President, Angus Reid
Derek Gwaltney, Founder & CEO of Atlas Experiences, and Jason Allsopp, Senior Vice President at Angus Reid, outlined how second chance promotions significantly influence consumer buying habits in the lottery industry. They highlighted that awareness of these promotions is low but can greatly increase player engagement and attract non-players when effectively marketed. By offering dream destinations like Hawaii, Mediterranean yacht cruises, and Ireland, and emphasizing winning experiences shared with friends and family, lotteries enhance the appeal of second chance promotions.