Forming a strong partnership in the lottery industry, Swedish-based Random State and US-based EQL Games are thrilled to announce a collaboration to bring Random State’s cutting-edge…
Year: 2024
“Dance Party” by the California Lottery, posted on May 20, 2024, showcases the fun and playful nature of scratching Scratchers. The ad features energetic dance moves…
In celebration of National Best Friends Day on June 8, the North Carolina Education Lottery is featuring a pet-focused campaign. Their mascot, Mr. First Tuesday, and…
Localized content is relevant for players, reinforces a lottery’s commitment to its jurisdiction, and strengthens consumers’ loyalty to their state lottery to assist in raising funds…
The Ontario Lottery and Gaming Corporation (OLG) has issued a Request for Proposals (RFP) to select a new technology platform provider to replace its aging lottery…
Consumer engagement has transcended mere transactions, and the Arizona Lottery is leading the way to redefine lottery play. We’re not just in the business of selling…
Scientific Games has named Amy Steinman as the company’s new Chief Human Resources Officer and the newest member of the company’s executive leadership team. An experienced strategic…
In a scene reminiscent of a mad scientist’s lair, picture Christian Teja, Director of Communications, and Keith Macri, Draw Studio and Content Production Manager of the…
“Skee Ball ‘Good Old Days'” by the Virginia Lottery, posted on May 14, 2024, introduces the nostalgic new online instant game, Skee Ball. The ad highlights…
By Nikolina Gabelica, Head of Lottery, EveryMatrix I recently presented lottery-specific elements to a gaming audience not familiar with lotteries. During the presentation, I asked my…