Year: 2024
Allwyn UK, the new operator of the National Lottery, aims to revive the excitement of the 1990s by reintroducing the iconic National Lottery television program. CEO…
Living Lucky with Luke Combs Promotion Culminates in a Night of Unforgettable Wins, Star-Studded Performances, and Lottery Magic at the iconic Ryman Auditorium, Mother Church of…
Welcome to the debut edition of La Fleur’s Magazine’s Advertising Brief, your essential source for the latest in lottery advertising. From captivating TV spots to influencer-driven…
Scientific Games marks the official transfer of the UK National Lottery’s fourth license on February 1. Through close collaboration with partner Allwyn UK, Scientific Games has delivered strategically planned…
Scientific Games’ new omnichannel SYMPHONY gaming system will power lottery retail and digital sales for Danske Spil, the National Lottery of Denmark. The flexible architecture of the company’s latest…