Kansas Lottery
Stephen Oritz, Director, Marketing & Sales, Kansas Lottery
What events (fairs, festivals, concerts) will you sponsor/engage with this year? If applicable, what physical presence will you have at the event?
2024 Event Lineup for Kansas:
- University of Kansas Spring Game (title sponsor)
- NASCAR Spring Races May 24 (hosting winners, retailers, and selling to fans)
- Country Stampede (headline sponsor for Thursday night)
- NASCAR Fall Entitlement Race September 24 (hosting winners, retailers, and selling to fans)
- Kansas State University (selling location at TBD game)
- Kansas State Fair September 24
In the past few years, have you made any changes to your event strategy that were either a success or a failure? What did you learn?
The biggest change in strategy we have made is focusing on high-impact events that draw the largest crowds. Over the past eight years, we have heavily invested in our digital platform, the PlayOn loyalty program, where we have over 290K in membership. This provides us with the unique ability to interact with our players monthly.
If you have a physical presence at an event, what types of activations/engagement opportunities do you employ and why?
- Do you incorporate a prize wheel? Have you tried any other form of game?
- Do you sell tickets?
- Do you use a selfie booth?
- Anything else?
The Kansas State Fair requires a bit of flair to go along with the “fair atmosphere.” We incorporate a wheel spin where the players get to spin a prize wheel after making a $20 purchase. This process has been popular with guests, and we focus on prizes ranging between $8 and $15 to occupy the prize wheel. We also activate at NASCAR, incorporating a “Buy X, Get Y” promotion. We have also done games such as bean bag toss or Bass Pro Shops’ fishing game to engage with the audience.