Innovative Strategies for Player Acquisition
Frank Cecchini, Head of Lottery, Evoplay
Lotteries and iGaming operators all face the same challenges—attracting and keeping players. In this highly competitive environment, it is essential to tailor play experiences to evolving consumer behaviors. To attract today’s tech-savvy players, especially Millennials and Gen Z (and we must not forget that very soon, Gen Alpha will also become relevant to this market) it is imperative to deliver new entertainment experiences that capture the attention of this emerging demographic. Renowned for our innovative approach and expertise in creating unique player experiences, we at Evoplay are ready to present fresh strategies that will captivate the attention of lottery players.