Succeeding at Succeeding Panel: New Directors’ First Year Dolly Garfield, Executive Director, South Carolina Education Lottery Khalid Jones, Executive Director, Virginia Lottery Moderator: Ryan Mindell, Former…
Browsing: Symposium
Illinois Lottery: Opening Remarks Harold Mays, Director, Illinois Department of the Lottery, kicked off the show by welcoming attendees to Chicago and spotlighting Illinois Lottery’s leadership…
Communications Chess: If Content Is King, Context Is Queen Download Presentation Shad Barnes, Senior Manager, Digital Marketing, Oregon Lottery, outlined how contextual relevance drives player engagement…
The Iowa Lottery’s “Easy Play” Solution for In-Lane Lotto Sales Download Presentation Matt Strawn, CEO, Iowa Lottery, asked, “How can we reduce friction for all those…
What Is Influencer Marketing: A Strategic Guide for Lotteries x Creators Download Presentation Emily Parker, Head of Social Media, California Lottery, detailed California’s decade-long evolution in…
Zozobra Case Study: Goodbye Glooms, Hello Fun! Download Presentation Carolyn Cabell, Chief Operating Officer, New Mexico Lottery Authority, presented a case study on the launch of…
Amplifying the Winner Experience Download Presentation Jennifer Born, Director, Public Relations, and Riker Heaney, Claims Manager, Illinois Department of the Lottery, shared how their departments joined…
Shaq Scratch & Throw: Chasing New Relevance in Jersey Download Presentation Vince Smart, Senior Director of Marketing, Northstar New Jersey Lottery Group, recapped two recent initiatives…
Join the Million Dollar Club Download Presentation David McLaughlin, Chief Sales Officer, Missouri Lottery, shared the origin and success of Missouri’s Million Dollar Club (MDC), a…
Good Fun, Great Rewards: Florida Lottery’s Marketing Evolution Download Presentation Everett Williams, Director of Advertising and Marketing, and Janelle Kirkland, Digital Marketing Manager, Florida Lottery, shared…